Business model innovation as a form of social/societal innovation has emerged in EU policy as a key area for the effective transfer of research and development to the market. For the Textile & Clothing (T&C) industry, the need to creatively innovate existing and traditional business models goes beyond the current “fashion industry” to embrace the wider scope of artistic and design thinking.
To this goal CreativeWear, aims to revitalize the crisis-ridden T&C sector through a new attention to creativity, personalized design, and artisan and small-scale production, for territorial value chains led by customer-driven business models. The project seeks to recover and valorise the design heritage and “making” knowledge of Mediterranean cultures by bringing renewed creative energy to T&C clusters and industrial districts.
CLUSTER OF TERRITORIAL CENTRES
THE HERITAGE HUB – PRATO PILOT
TEXTILE MUSEUM OF PRATO AND MUNICIPALITY OF PRATO
The Heritage Hub in Prato focuses on local industrial district’s significant textile heritage (catalogues, books, samples, collections, etc.) as a source of innovation for new T&C productions and a key element for the development of innovative heritage based business models, characterized by a high rate of creativity. The main objective of Pilot activities is to boost new interpretations in textile design through the enhancement of local companies historical archives and to foster new heritage marketing strategies focusing on creativity, quality and cultural added value.
THE SOCIAL HUB - SLOVENIA PILOT
ALLIUM AND ETRI COMMUNITY / EZAVOD
The Social Hub in Ljubljana focuses on the circular economy by connecting opportunities and needs of different T&C enterprises, using an inclusive approach driven by multi-disciplinary creativity. The Hub is structured around a social co-working factory (COF) offering services both to creatives and to T&C sector companies. The purpose of the pilot COF is to research and test the integration of the textile industry and creators in the field of social entrepreneurship and cooperation, but in a slightly different form, such as co-work known to us.
THE TECHNOLOGY HUB - VALENCIA PILOT
AITEX - TEXTILE RESEARCH INSTITUTE
The Valencia Pilot (Creative High-Tech-Lab in Textile) aims both to engage with creative actors in the development and marketing of new textiles and to improve awareness of new materials and processes among local designers. Best objective is to establish a Hub for creating synergies between creativity, textile technologies and new materials related to 4 actions lines: new high performance and functional materials, high added value textile solutions for strategic markets, 4.0 industry and advanced manufacturing, circular economy and clean technologies.
THE ART HUB - ATHENS PILOT
CRETHIDEV AND HELLENIC CLOTHING INDUSTRY ASSOCIATION
The Art Hub in Athens mobilizes the diffused creativity of artists and other territorial stakeholders to raise awareness towards sustainable, eco-friendly production and social innovation, paving the way for business model innovation for the T&C industry. Main objectives of The Art Hub (Athens Pilot) are the promotion of new eco-friendly, sustainability-supportive and socially responsible consumption of T&C consumers, the improvement of the production processes in T&C through the adoption of social or technical innovation by T&C businesses and their workers, the invention or inspiration of new uses or designs for existing products or of radically new products offering opportunities to develop new T&C business and the promotion and value-recognition of existing products of T&C.
THE CROWD HUB - PALERMO PILOT
The Crowd Hub in Palermo implements a cultural crowd-sourcing platform for matchmaking among creatives, T&C businesses, solution-providers and sponsors. This becomes a means for developing new business models for cultural actors and a tool for innovative cultural policies. The core idea is to focus on a T&C related topic (e.g. natural fibres, valorizing a personal collection of embroidery, memories of going to the tailor). The proposal can be accompanied by an offer of sponsorship in money, in kind (offer a collection, a space), or in promises (a guarantee of a number of tickets sold). On the other side those in the creative community can view the thematic offers and make proposals, for instance suggesting a video or a concert or a sculpture, providing a general idea of the time and cost involved.
THE IDENTITY HUB IN BARI, ITALY
COORDINATED BY INMATEX (INTERACTION MATERIAL EXPERIENCE LAB), POLYTECHNIC UNIVERSITY OF BARI (ITALY – PUGLIA)
The Identity Hub intends to convey the knowledge of Apulian production processes of identity that, entering into a relationship with designers from around the world, will activate innovative processes able to enter into a production circuit “transcultural” and thus international, local manufacturing skills bearers of cultural and economic identity of their local areas. These will enter development processes and business creation in manufacturing output circuits and its businesses, if properly recombined in an innovative way.
THE SKILLS HUB IN THESSALONIKI, GREECE
COORDINATED BY SEEPE HELLENIC FASHION INDUSTRY ASSOCIATION (GREECE – MACEDONIA)
In Northern Greece, T&C is the 2nd largest sector of industry for employment, exports and turnover. The Skills Hub aims to promote both the natural fibers value chain in collaboration with cultural actors and the skills and crafts of people working in it for boosting thematic tourism activities and promote the image of the T&C industry and its products. It also aims to organize a transposition of the Athens Art Hub in Northern Greece, which will be open to artists and T&C actors from local area, but also from neighboring Balkan countries.
THE FASHION & DESIGN HUB IN IGUALADA, SPAIN
COORDINATED BY FITEX. FOUNDATION FOR THE TEXTILE INNOVATION (SPAIN – CATALONIA)
The textile and fashion ecosystem of Catalonia is unique in the European with a concentration of economic activities linked to fashion and equipment to the person. Without a doubt it is a current economic engine of the Catalan economy and a fundamental resource for the growth and future development of Catalonia.
The creation of Igualada Fashion & Design Hub aims to take advantage of the opportunity to stimulate business cooperation and facilitate a space that concentrates activities related to the design industries of the Region and causes its acceleration, taking advantage of synergies between them. In this context, the objective of the IGD Fashion Hub project is to create a team geared towards fully supporting the competitiveness and growth of the Anoia Cluster of Textiles.
THE SUSTAINABILITY HUB IN BIELLA, ITALY
COORDINATED BY CITTADELLARTE – FONDAZIONE PISTOLETTO (ITALY – PIEMONTE)
The Sustainability Hub coordinated by Cittadellarte Fashion B.E.ST. is dedicated to the development of sustainability in the textile industry gathering in a platform dozens of companies producing eco-sustainable fabrics, yarns and fashion accessories. The activities include meetings and events aiming at eaising aearness about a sustainable consumption, taking part in international work groups and organizing seminars and studies. Thanks to the project, eco-sustainable materials and textile products are presented both in a permanent exhibition and within the major national and international fairs, developing public initiatives aimed at promoting a responsible consumption. As an active session of the Hub, Cittadellarte Fashion B.E.S.T. Studios is engaged in promoting and developing research and creativity in the field of ethical and sustainable fashion.
THE INNOVATION HUB IN BIDART, FRANCE
COORDINATED BY ESTIA - ECOWLE SUPÉRIEURE DES TECHNOLOGIES INDUSTRIELLES AVANCÉES (FRANCE/SPAIN- AQUITAINE-EUSKADI REGION)
The ambition of the Hub is the development of an emerging lab/platform for prototyping smart and/or circular textiles. The ambition of this platform is to support textile and fashion companies in their efforts to prototype innovative item, test new solutions before integrating and test new value chains in order to support transitions toward circular fashion and smart textiles. First challenge is CIRCULAR involving new global and local systems and practices. Material designers and makers need spaces to experiment locally how better to re-imagine, to reduce, to re-use, to transform and to recycle as well as solutions from new material design to eco-efficient and zero waste processes that could be tested.
THE TRAINING HUB IN CAKOVEC, CROATIA
COORDINATED BY HUMANA NOVA SOCIAL COOPERATIVE (CROATIA – MEĐIMURJE REGION)
The prototyping of innovative textile products with a strong added social value will be the key factor for the target reference group of the The Training Hub. In cooperation with county institutions, the Hub will select unemployed people from marginalized groups, persons with disabilities and older people, ready for training and the participation at organized workshops aimed at the creation of textile products designed taking inspiration from heritage textile items and realized with eco-friendly materials.
THE AWARENESS HUB IN IZMIR, TURKEY
COORDINATED BY TEKSMER TECHNICAL TEXTILE RESEARCH AND DEVELOPMENT CENTER (TURKEY - AEGEAN REGION)
The Awareness Hub will develop a strategy aimed to be a bridge between Cultural and Creative Industry and Textile and Clothing Industry in the Izmir Region according to regional innovation strategy. Teksmer will arrange organizations to raise awareness about the development of high added value products, importance of the creative design and also to establish the manufacturer-designer and academic cooperation. The strategic plan will be implemented to enhance the creative force in the sector industry by creating a bridge between textile and clothing enterprises, creatives actors as fashion designers, crafts, tailors and academicians to build international and national network in the region and abroad.
PRESS RELEASES & NEWSLETTERS
Στις 14 Απριλίου η IP projects διοργάνωσε το «4CASTILLUSIONS όνειρα και ψευδαισθήσεις» που φιλοξενήθηκε στο Μέγαρο Μουσικής Αθηνών.
Στο πλαίσιο του προγράμματος CreativeWear, θα πραγματοποιηθεί σειρά εκδηλώσεων στο METROPOLITAN EXPO.
Στις 4-6 Δεκεμβρίου διοργανώθηκε η έκθεση «Art&Fashion | CreativeWearExhibition».
Στις 4-6 Δεκεμβρίου θα πραγματοποιηθεί η έκθεση “art & fashion | CREATIVEWEAR EXHIBITION”.
Στις 23 Σεπτεμβρίου στο Metropolitan Expo Center θα πραγματοποιηθούν παρουσιάσεις με θέμα “Fashion Today”.
Σας καλούμε στις 22-23 Σεπτεμβρίου σε ένα διήμερο μόδας και τέχνης και νέους δημιουργούς με θέμα “Fashion & Art”.
Σας προσκαλούμε σε εκδήλωση στις 26 Μαρτίου στην Ανωτάτη Σχολή Καλών Τεχνών.
Στις 26-28 Ιανουαρίου πραγματοποιήθηκαν παρουσιάσεις στο πλαίσιο του προγράμματος CREATIVEWEAR.
Στο πλαίσιο του έργου CREATIVEWEAR πραγματοποιείται Καλλιτεχνικός Διαγωνισμός που θα προσφέρει τη δυνατότητα σε καλλιτέχνες να αναπτύξουν τις δεξιότητές τους δυναμικά.
Στο πλαίσιο υλοποίησης ευρωπαϊκών έργων ο ΣΚΕΕ προτίθεται να προσλάβει δύο άτομα.
Το έργο CreativeWear αποσκοπεί στη δημιουργία πιλοτικών συνεργασιών μεταξύ επιχειρήσεων ένδυσης και δημιουργικών βιομηχανιών.