DUR S.A. is a Greek menswear company with a strong market presence dating back to over half a century. Based in Patras, the company has a wide network of 30 retail shops all over Greece under the DUR label, including shop-in-shop, while being supported by a strong business-to-business network.

DUR creates male fashion, synonymous to that of our contemporary way of life, bearing in mind the best possible quality – price relation. Its signature products being its shirts and polo shirts, DUR clothes are easily distinguished by their elegant, minimalist and comfortable lines, ideally balancing between the mystique of modern-day life and the timelessness of the classic, bringing out the uniqueness in every man.

The focal point of the DUR philosophy is the man who wants to stand out through a casual yet neat and elegant look, while aiming to maintain the long term brand loyalty that DUR builds with its customers by enabling them to combine brand name design and quality at the best possible price.