CHIEF is a Greek kids’ wear company, founded in 1983, which was established quickly in the kids’ fashion business due to the innovative and modern design of its products.

Nowadays, CHIEF designs and manufactures entirely in Greece complete collections for boys and girls 0-16 years old, which include value for money creations which combine fashion, comfort and high quality standards.

The fact that the collections of CHIEF are produced in Greece, apart from the fact that it results to better control of the quality and the cost, it also gives the ability for continuous replenishment of the products throughout the season.

CHIEF‘s products are distributed in the market through the company’s chain of privately-owned retail stores, through the online store in the address, as well as through a rapidly growing network of partners (wholesale clients, CHIEF corners, franchise) both in Greece and abroad.