Amma draws its creative energy from the fact that the name means mother in the colloquial Indian language. We have chosen this name because we believe that it can serve as a rich source of inspiration within the concept of a “mother” of creative ideas. So as the name suggests the brand is comprised by a fresh compilation of clothing ranges that are inspired by the global state of culture. The brand originates from Greece in the northern port city of Thessaloniki a long established center of fashion and textiles, where design and retailing activities are carried out at present time.