The company is mainly export oriented (80% of the annual production is exported) and dealing with the international competition successfully, it exports to the whole world, mostly to European countries (within and outside the European Union). Specifically, its exporting activity includes the manufacture, promotion and distribution of its own collections, namely ATHINEA, a popular line, intended for sale in super markets, hyper markets and mail order catalogues and its LEXIA collection of label underwear, which is made available to department stores and boutiques.